When Blu, a domesticated macaw from small-town Minnesota, meets the fiercely independent Jewel, he takes off on an adventure to Rio de Janeiro with this bird of his dreams.
Director:
Carlos Saldanha
Writers:
Carlos Saldanha (story), Don Rhymer (screenplay)
Stars:
Jesse Eisenberg, Anne Hathaway and George Lopez
Rio was the top movie at the box office this weekend, and parents were probably happy to find that the film contained but a couple of passing brand mentions. This despite a host of brands, including Mercedes, TMD Friction and Mintex, being listed as official film "partners."
The most successful tie-in to the film's release has to be the Rio-branded edition of Angry Birds. A natural partnership, the version allows users to play a Rio-ized version of the runaway hit game.
The most successful tie-in to the film's release has to be the Rio-branded edition of Angry Birds. A natural partnership, the version allows users to play a Rio-ized version of the runaway hit game.
